These quotes were taken out of Corne Edwards' thesis on green fashion. It could be useful for doing presentations about the topic/project at house meetings etc.
“The key difference between organic cotton and conventional cotton is that the chemical pesticides, insecticides and herbicides that are used to control pests, weeds and soil quality during the cultivation of convention cotton, are banned during the cultivation of organic cotton”. (Black 2008:110‐116)
“American Apparel claims to be the largest T‐shirt manufacturer in America. Being true to their sustainable practices, all their workers are given bicycles, bus passes and yoga classes, and their clothing are used from materials locally grown and they recycle all scraps. All the manufacturing, from sewing, to zips, are all produced in the same building, making their practice very sustainable.”
“Fran Abrahams and James Athill (Guardian Journalist) tracked a pair of Lee Cooper Jean sold in the UK. (A pair of Lee Cooper Jeans can be bought for R1500‐R2000 At The Waterfront, Cape Town.) They found that a global journey of80,000 miles route by land and sea makes this very brand very un‐sustainable. The label could have said Tunisia, Italy, Germany, France, Northern Ireland, Pakistan, Turkey, Japan, Korea, Namibia, Benin, Australia and Hungary. All these countries named above were involved in the production process in some way. To give a brief description: The denim fabric came from Italy, the finishing took place in a Tunisian factory, where the workers stone wash the color from the jeans for the fashionable worn faded look, using pumice stone from Turkey. The cotton fiber for the fabric was grown in Benin, West Africa; sent to Italy for weaving and dyeing; back to Tunisia for cutting and sewing. The cotton fabric for the jean pockets came from a different source in Pakistan or Korea. The cottoncovered polyester sewing thread has also travelled from Northern Ireland, as well as in Hungary and Turkey. The polyester and zip tape came from Japan, butthe tape was manufactured in France, and the brass teeth were also made in Japan. Lastly adding to the carbon footprint is the important signature metal buttons made in Germany from raw materials supplied in Namibia and Australia. (Black 2008:158)”
“American Apparel also does not broadcast their new ranges through fashion catwalks/shows. Fashion shows can leave enormous carbon footprints behind.For example, a case study showed that the transportation and accommodationfor buyers and exhibitors, to attend the Hong Kong Fashion week, left 49, 000,000 pounds of carbon behind. Which is the equivalent for over 1, 200average Americans living their lives for 365 days. This figure excludes thecarbon footprint for the production of the clothing. (King 2008:n.p)”
“Is the big green wave only the large‐scale brainwashing of consumers? Not only are shoppers persuaded by eco‐friendly window displays, but consumers are also made to believe that buying soy‐based underwear will in some way save the planet. The true benefits from buying 100% organic rather than 50% soy clothing can be both confusing and very misleading. (Wilson 2007: 1)”
“No clothing item can be completely eco‐friendly. Barneys, a New York based high –end retailer is an example of a corporation using green marketing to benefit from consumers concerns for the environment. In 2007, they celebrated a ‘Green Christmas’ with their ‘green’ holiday window displays. (Figure 13) They also branded their seasonal catalogue: ‘Have a Green Holiday’, printed in a 93 full color page spread, with adhesive binding, and soybean‐based inks. (Figure 14) In the catalogue they advertised a Goyard canvas shopping bag for a mere $1,065, with a gold triangular recycle symbol printed in gold, on it. (Figure 15) (Hirst 2005:n.pag)”
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